WHY NOT EVERYDAY?

Bold colours and patterns are synonymous with african fashion along with an incredibly diverse and amazing culture, full of rich traditions and heritage. But then why is it that 'formal' in the majority of our environments are so heavily characterised by 'traditional western' attire? Job interviews, business meetings, school uniforms, even the uncles at lobolo negotiations... Our traditional african attire seems largely reserved for Heritage Day and special occasions. Our mission is to normalise African inspired wear into our EVERYDAY wear

Shwebygugu

We endevour to provide the latest high quality shweshwe dresses and african traditional dresses and attire items to your doorstep. Traditional dresses coming soon. To that end, our promise is service excellence with every interaction. All our designers operate locally and our garments are locally designed and constructed. We do all of this to prove Africa’s talents, heritage and global competitiveness.

SIZE

 MATTERS

Currently being an online-only shop we appreciate that a garment might not fit you exactly as you would like on the first try. That is why we give you a Free Pass on the first fitting. A Free Pass means that you have 7 days after delivery to let us know if you would like a different size and we will arrange for collection of the previous size and delivery of the new size at a location of your convenience, at no additional cost to you.