African design is unbelievably stunning and deserving of a LOT more exposure. It's about time you and I.. and your next door neighbour caught on.
Our mission is to make sure every man in the country has a convenient readily available African add-on for business or pleasure at short notice.
Help us make it happen.
Now on Sale
HOW MANY TIMES A WEEK DO YOU WEAR AFRICAN PRINT?
Once? Twice?... a month? Traditional shirts for men normally command huge engagement on social media with their bold colours and patterns. These designer shirts are synonymous with our incredibly diverse and amazing culture, full of rich traditions and heritage. But then why is it that our wear in the majority of our environments are so heavily characterised by 'traditional western' attire? Job interviews, business meetings, school uniforms, even the uncles at lobolo negotiations... Our traditional african attire seems largely reserved for Heritage Day and special occasions. Enough is enough! We aim to normalise African inspired wear into our EVERYDAY wear.
Shwe by gugu
We endevour to provide the latest modern design mens shirts, long sleeve shirts, and dress shirts to your doorstep. More formal shirts are coming soon. To that end, our promise is service excellence with every interaction. All our garments are locally crafted and adapted for the local South African man. We do all of this to prove South Africa’s and Africa's talents, heritage and global competitiveness.
With our online purchases we appreciate that our work shirt might not fit you exactly as you would like on the first try. That is why we give you a Free Pass on the first fitting. A Free Pass means that you have 7 days after delivery to let us know if you would like a different size and we will arrange for collection of the previous size and delivery of the new size at a location of your convenience, at no additional cost to you.
WHO'S WEARING US