A Paris-born Nigerian, Dimeji Alara is currently the fashion editor of Elle South Africa. He began his career at Genevieve Magazine, a Nigerian publication, and then created his own magazine called Style Mania. In addition to editorial fashion spreads, he has styled African celebrities such as musician Asa and actor Yvonne Nelson. Asked what he would change about the fashion industry, he says, “The perspective. People see fashion merely as entertainment, and forget that everywhere else it is big business. That’s why I have to continuously herald Omoyemi [Omoyemi Akerele, founder of Lagos Fashion and Design Week] and what she’s achieved with LFDW [Lagos Fashion and Design Week] – it is the only event I look forward to.”


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